Benefits Of Displaying Social Wall In A Retail Store

Benefits Of Displaying Social Wall In A Retail Store

Retail shopping is many people’s favourite cardio. When you have a retail store, your goal is to offer better customer experiences to retain customers. Business success is often calculated with the rate of customer retention.

But you need a strategy or a tool that can help you to keep attracting customers, new and old- that can help you boost sales and enhance brand-customer relationships all at once.

Wondering what that could be? All of us to introduce you to the retail store social wall.

What Is A Retail Store Social Wall?

A retail store social wall is a tool that enables retail store owners to collect all the social media content around their brand, curate it into a social wall and display it across their store through digital screens and other display options.

A social wall helps retail store owners to offer something unique to their store visitors. Many social wall platforms offer real-time updates to create real-time interactions for retail store visitors.

Well, there is a lot more to a social wall than this. Want to know the benefits of adding a social wall to your retail store? Here are some benefits for you.

Benefits Of Displaying Social Wall In A Retail Store

Here are some of the benefits of incorporating a social wall into your retail store.

1.   Enhance Social Media Presence & Visibility

Retail store social walls help brands increase the visibility of their social media platforms. That’s because when the visitors enter the store premises and come across your social media posts, they feel intrigued to know more about your social presence.

They search for you from their smartphones, and if they like your content, they follow you and share the content with their friends and family members. It is a great strategy to enhance your brand’s visibility and create brand awareness through social media.

2.   Effortlessly Organize Hashtag Campaigns

Organizing hashtag campaigns is a common strategy among brands to increase brand awareness. As a retail store owner, you can cash up on this trend, and the social wall will help you accelerate your brand awareness. The social wall is auto-synced, which means that each time there is a new post with your unique hashtag, it will automatically appear on your retail store’s digital signage.

It is a great opportunity to grab the attention of your retail store visitors and encourage them to participate. By doing so, you will be able to gain more content around your hashtag campaign and create better brand awareness.

3.   Build Trust With UGC

User-generated content is the reviews, testimonials, photos, or videos that your customers have created sharing their experiences with your brand. This UGC can act as a trust-building factor among your retail store visitors who are visiting your store for the first time.

The social wall can help you fetch and display this UGC on the digital screens at your store premises. The new visitors will come across it and will trust you immediately. Not just that, when your existing customers will see that you have given a dedicated space to the UGC created by your customers, it will instill social proof in them, and they will also create UGC for you.

4.   Improve Internal Communications

As a retail store owner, you don’t just have to focus on your customers, but your employees are important too. That’s because a happy employee means a successful business. With your social wall, you can also create employee engagement. Social Wall enables you to fetch all the employee-generated content and display it on the social wall.

You can even fetch content from internal communication platforms like Slack and Workplace. It is a great way to tell your employees you care about them and what they have to share around your brand.

5.   Better Brand Promotion Opportunities

A social wall offers better brand promotion opportunities for retail store owners. A social wall increases the visibility of your social content that calls for a great opportunity for you as a retail store owner to use it to its maximum potential.

You can take this opportunity to display all your promotional social media posts, like upcoming sales, in-store competitions, the new range of products you are introducing, etc. Not just that, if you have any sponsors, you can display their content as well and boost their visibility. Social Wall offers in-depth analytics that can help you track people’s impressions.

Let’s Call It A Wrap!

Now that we have made it to the end of this blog, we hope that you have a better understanding of leveraging social walls to your retail store. What are its benefits, and how can you make the most out of this opportunity?

So what are you waiting for? Collect all those amazing social media posts around your retail store and enjoy the benefits this strategy brings in!

Author Bio: Grace Eva

Grace Eva is a passionate content writer with expertise in digital signage and the digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs.


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